🍎 What NYC taught me about sales

Business of Cannabis New York Event, today! This morning! A very NYC edition of Polaris Perspective.

Below you’ll find:

1. What New York City has taught me about sales

2. What LeafyThings is up to

3. Business of Cannabis event… today

4. Benefits of Sauna’s

Let’s get into it.

⌛️ Estimated reading time: 6 minutes

What New York City Taught Me About Sales

1. Scarcity in a city of abundance

Despite the overwhelming options available in New York — restaurants, events, and opportunities on every corner — people are drawn to whatever feels limited.

It’s ironic, but in a place where there’s always something new, exclusivity is king. People will wait for hours, when they could get the same thing around the corner.

Sales Insight: In any crowded market, scarcity drives urgency. It’s not enough to have a great product; it needs to feel like it’s not going to be there forever. Creating a sense of “now or never” can cut through the noise, especially when people are overwhelmed with choices. You need to stand out.

2. “What have you done recently” type of city

New York is the ultimate “What have you done for me lately?” city. Here, it’s not about what you achieved last year or even last month; it’s about what you’re doing right now. It’s a place that constantly demands fresh, relevant, and timely results.

The hot restaurant of this month could change on a dime, and that applies to basically everything, including you. Think about how many ads you see in Time Square.

Sales Insight: To keep your clients engaged, you have to continuously deliver value — not just once, but again and again.

3. The New York Intersections

In New York, it’s not just about being in the right place — it’s about being everywhere all the time. This city moves so fast. People need to see your face, hear your voice, and be reminded of you constantly. A deal could happen wherever, whenever. Make sure you’re at those intersections

Sales Insight: It’s not enough to just show up occasionally. Make sure you’re everywhere your prospects look. The goal is to be so omnipresent that when someone thinks of your industry, they think of you. Consistent visibility isn’t just a strategy — it’s how you stay top of mind in a world that’s moving at breakneck speed.

4. Foundation

New York has the best delivery systems in the world. The foundation of this city is remarkable when you think about it — everything from groceries to gourmet meals can arrive at your door at any hour. But it’s not just convenience; it’s reliability. The entire city runs on a of SOLID logistics, efficiency, and consistency that sometime you don’t even notice it.

Sales Insight: Just like New York’s delivery system, your sales approach needs to be built on a rock-solid foundation. Reliability, consistency, and knowing your market inside out are what set you apart. It’s not about flashy gimmicks or shortcuts — it’s about having a core system that you can always rely on, no matter how hectic things get. Master the basics, and everything else falls into place.

5. You need to stand out in the loudest city on earth

In New York, if you’re not making noise, you’re invisible. This city is crowded, busy, and relentless, which means you can’t afford to be quiet. You have to stand out, grab attention, and make yourself known.

Sales Insight: Subtlety doesn’t work in a crowded market. Speak up, put yourself out there, and don’t be afraid to make some noise.

Polaris Partner: LEAFY THINGS

In September, Leafythings made its mark in California at the Hall of Flowers in Santa Rosa, connecting with businesses and consumers and creating meaningful impressions.

As Leafythings quickly expands into the New York cannabis market, now is an excellent opportunity to list your retail shop or brand on the Leafythings platform at a discounted rate. With Leafythings actively seeking new businesses and brands to collaborate with, you can expect to see them around as they continue their rapid growth

Check them out here

📆 BUSINESS OF CANNABIS EVENT TODAY

🗽 Business of Cannabis: New York
📆 November 12, 2024
📍 The New York Academy of Medicine 

This event will see over 400 industry leaders, investors, and policy-makers gather at the The New York Academy of Medicine for a one day program that focuses on

• Driving investment

• Accelerating retail growth in the New York market

I’m Emcee-ing the panel on who will succeed in the New York Market, and how they are going to do it. Stay tuned for the recap coming next week if you missed out on tickets.

When I starting building out my network (or web) in cannabis, I got to know and work with killer organizations. Some retailers, financial institutions, tech, logistics, and more, and we’re ecstatic to have at the event. See full list below, and feel free to reach out to me if you want a connect and I’ll see if I can make it happen.

Also, last thing. You’re invited to the Cannabis New York Official After Party, tonight November 12th at The Stafford Room in NYC! RSVP below to confirm tickets. Come hangout and say what’s up.

After party: https://www.dankbydefinition.com/cannabisnewyork

As the world becomes more complex, it becomes more and more challenging to stay grounded, focused and aligned. Stay ahead by fostering unity, innovation, and trust across your teams and yourself. Don’t miss out on upcoming events and insights that will help shape your success in the months to come.

- SKV